I’m a senior consumer led marketing leader with over 20 years of experience across a range of industry sectors including fashion, retail, FMCG, and service industries. I’ve lived and worked in three cities across two countries, managed large scale international projects and have my finger on the pulse of macro trends affecting consumer behaviour.

I have a genuine passion in re-shaping business, customer and brand strategy and working on large transformational projects to drive business growth. This is accomplished by developing strong relationships with senior stakeholders to influence change.

I’m a compassionate leader with a track record of creating healthy and psychologically safe spaces to enable teams to collaborate and thrive.

I am a regular keynote speaker at national and international conferences, and frequently asked to contribute my thinking and opinions about customer experience and behaviour.